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The fourth and last quarter of the year is one of the most important times of the year: Black Friday 2024 is approaching, which brings us to the gates of Christmas. With such important dates for commerce, companies should start preparing their marketing strategies for Black Friday 2024.
Is your business ready to face this upcoming Black Friday with the best strategies? Let's take a look at the key strategies your online store and app can't miss to maximize your results. Let's get started!
The figures speak for themselves: according to a Packlink study, 86% of Spaniards use mobile apps on a regular basis to shop. Therefore, it is essential to design strategies that ensure an optimal shopping experience, especially when one of the most important dates for commerce is approaching: Black Friday 2024.
The term Black Friday was born in 1961 in Philadelphia, USA, to describe the chaos in the streets after Thanksgiving Day, when the sales began. As this holiday is celebrated on the fourth Thursday of November, Black Friday takes place on the following day, i.e. the fourth Friday of November. This year, the date will be November 29, 2024.
But how should marketing and ecommerce teams prepare for this day?
Although Black Friday takes place at the end of November, users start looking for deals well in advance. In fact, searches related to this event usually start in October.
Therefore, it is advisable to start preparing your marketing strategies about a month in advance. But if you haven't started yet, don't worry: we share 5 quick and useful strategies for Black Friday 2024. Keep reading to make the most of this date!
If you already have an omnichannel marketing strategy, you probably already know what we mean. Throughout your preparation for Black Friday you should take care to define all the communication channels you are going to use for your actions. Diversifying your communications will allow you to reach more people, with different profiles and unique tastes and preferences.
So, when planning your actions for Black Friday, remember that your social networks, your WhatsApp, your website, your App and even your email are channels through which you can connect with your audience.
To do this, make sure your contact and lead list is optimized and organized to get the most out of it. Divide and segment it according to purchase history, interests, previous contacts or browsing behavior within your app. This will allow you to personalize messages and increase relevance, which translates into higher conversions.
During the previous days, it is essential that you generate expectations to your audience. This is another essential digital marketing strategy for Black Friday. Do it through different actions: create a discount code for your purchases in the app and announce it on your social networks to encourage downloads; send emails with exclusive early discounts for the most loyal customers or create
In addition, push notifications are perfect for capturing the attention of your users in real time. Plan what kind of notifications you can send before and during Black Friday together with your marketing team. For example, you can send strategic reminders about exclusive offers or products in abandoned carts. During Black Friday, this can be key to drive last-minute purchases and maximize your revenue.
Transparency is key when applying discounts, both in your ecommerce and app as well as in physical stores. Clearly displaying the original price and the price with the discount applied generates confidence in your customers.
It makes it easy for them to quickly understand how much money they will save if they buy the product during Black Friday. This clarity will make users feel more attracted to make their purchases.
In addition, another good practice is to use round figures to make discounts easier to calculate. The "rule of 100" is useful here: if the price of a product exceeds 100 euros, it is more effective to communicate the discount in euros (e.g. "20 euros less"). If the price is less than this figure, it is preferable to use percentages (such as "20% discount").
Who hasn't been tempted to buy something after receiving the "this week only" or "today only" notification? Urgency is an infallible strategy for Black Friday.
Create different actions within this strategy for Black Friday that incite the purchase with urgency to improve your conversion rate. For example, add countdown timers in your app and on your ecommerce website. In addition, you can also use push notifications for this.
Remember to include phrases such as "last items in stock", "last hours" or "only during Black Friday". In addition,consider also launching unique opportunities for your customers, such as conditionally eliminating shipping costs (for purchases over any amount).
In order for you to close a successful Black Friday campaign, increasing the average value of each purchase is key. This is where cross-selling and up-selling strategies play a crucial role in increasing your revenue.
Take advantage of the power of automated recommendations to improve your users' experience. Integrate features in your ecommerce and app that suggest complementary products in the shopping cart or on the checkout page. For example, if a user is buying a smartphone, you can recommend compatible cases or chargers. This strategy not only improves customer satisfaction by offering them what they need, but also increases the average ticket.
Extra tip: Use words like "Customers who bought this also took..." or "Products that go perfectly with your purchase" to increase the likelihood of conversion.
Black Friday is the perfect opportunity to maximize your sales, and having an optimized app can make all the difference. If you are looking to enhance your communication strategies, segmentation and loyalty during these dates, at Reskyt we help you create a customized app that not only facilitates the shopping experience, but also allows you to send push notifications, offer exclusive discounts and make the most of your digital sales channels.
Request a 100% functional demo of your business now and find out how we can help you take your business to the next level.
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