How to use push notifications to increase your eCommerce conversions

At a time when, as users, we receive hundreds of messages from multiple communication channels, finding an effective channel for brands is of vital importance. If before the best strategy was to communicate through email to reach our potential customers, now mobile applications have been postulated as a powerful tool to facilitate brand-user communication in a personalized, fast and effective way. And all this thanks to push notifications, a unique tool that allows us to develop winning strategies. Will you join us to see how to use push notifications to increase conversion in an eCommerce?

What are push notifications and why are they important?

Push notifications are pop-up messages sent directly from a mobile app to the user's device, even when the user is not using the application, which can be clicked on. Although they can also be used on the web, they are known for their use and usefulness in mobile applications and are a fast and effective communication channel between brand and customer to transmit messages, offers or special campaigns.

They were developed in Danger, the precursor model of what we know today as Android, and were developed in 2008. In 2009, Apple also joined push notifications through its cloud messaging service, APNS.

Benefits of Push Notifications for eCommerce

Any eCommerce manager has among its objectives to expand your audience and offer their products or services more efficiently. Well, in this context, push notifications can make a difference: they allow you to inform your customers about news, offers and relevant updates directly on their mobile devices.

Although multiple studies already underline the importance of push notifications in e-commerce, their relevance is becoming more and more evident. These notifications not only help us to attract new customers and encourage conversions, but also offer many other benefits:

‍Differentiate ourselvesfrom the competition.
Creating unique and personalized push notification strategies allows us to differentiate ourselves from our main competitors in a saturated market and capture the attention of our audience.

Timeliness at the right time.
Using push notifications correctly allows us to be timely and present at key points in the buying cycle of our users.

Improved user experience.
By providing useful and relevant messages, notifications contribute to a smooth and positive customer experience.

More active users.
If there is another benefit that push notifications can bring to your business, it is the level of activity of your users in your app. Thanks to the notification, users are more likely to return to the app and convert.

Increased retention and CLV.
‍Pushnotifications have proven to be a powerful tool to increase customer loyalty in apps and achieve better Customer Lifetime Value.

Keys to avoid intrusive notifications

Despite their effectiveness, excessive or inappropriate use of notifications can be annoying for some users, who may perceive them as spam and even disable notifications or uninstall the app. To avoid this, it is essential:

• Personalize messages and make them relevant to the customer using data such as previous purchases, visits or preferences.
• Send notifications in a moderate and studied way, taking into account our audience, the sector and our business.
• Add value with every message, whether with exclusive promotions, reminders or useful information.

How to use your push notifications to improve your results

Take into account these tips before creating your push notifications so that they can be as effective as possible and help you improve your conversion:

1. Create rich and attractive notifications

Add a dynamic touch to your notifications by adding images, emojis and call-to-action buttons (CTAs). This visual approach not only captures the user's attention, but also enhances the experience by offering more interactive options. You can use up to two CTAs to redirect to different landing pages, allowing you to test which message works best and increase engagement. In addition, emojis add an emotional touch and help convey ideas quickly, while images or videos communicate more with fewer words, better capturing the user's interest.

2. Recover abandoned carts

Forget about abandoned carts thanks to push notifications: setting up staggered automated campaigns is a great way to keep communication active until the customer completes their purchase. Personalizing messages based on location, device or customer behavior increases the relevance and effectiveness of notifications. For example, a message such as "Your cart is waiting for you! Take advantage of a 10% discount for a limited time" can make all the difference. In addition, it is essential to monitor the success of these campaigns through click-through and conversion rates to optimize future strategies.

3. Activate event-based notifications

Designing messages that are triggered based on user behavior on your app or website allows you to take advantage of key moments to impact customers. For example, if a user visits a product page several times without buying it, you can send them a notification with a specific discount or promotion. Automated series, based on predefined rules, are ideal for maintaining customer interest. After registration, for example, notifications can be scheduled to present the brand's products or services, ensuring that each message is personalized according to the customer's history and preferences.

4. Take advantage of geolocation

Notifications based on the user's location are highly effective in delivering contextualized content. Informing about promotions in nearby stores or services available in your area reinforces the relevance of the messages. An example could be: "Only in your city! 20% exclusive discount in our physical store".

5. Create urgency with time-limited notifications.

Generating a sense of urgency is a proven strategy to motivate immediate action. Messages such as "Last hours to take advantage of a 50% discount!" are an example of how to highlight offers of limited duration or limited availability. It is also essential to set the automatic expiration of these notifications at the end of the promotion to avoid negative experiences among users who access offers that have already expired.

Conclusion

In short, push notifications have proven to be an essential tool for any eCommerce that seeks to improve communication with its customers and boost its results. Their ability to personalize messages, impact at the right time and offer relevant content transforms the user experience, increases retention and boosts conversion. However, its success lies in a strategic and measured use that always values the customer experience.

Do you want to implement effective push notifications for your eCommerce and take your business to the next level? At Reskyt, we offer you the perfect solution to create and manage your mobile app easily and professionally. Discover everything you can achieve with our platform and connect with your customers like never before. Request a free demo here.