Omnichannel and mobile apps: Definition, examples and implementation

Ecommerce continues to grow in our country hand in hand with mobile shopping. In today's world, where we are connected day and night, shopping through our smartphones is a fast, convenient and agile option. Hence, an app becomes a strategic and potentially important sales channel. But how do you integrate an app into an omnichannel strategy and optimize its potential to improve the user experience? Join us to see it in detail. 

What is omnichannel and why is it key?

Omni-channel is a sales and marketing strategy that integrates all of a company's communication channels and touch points with its customers. This allows users a seamless and consistent shopping experience, regardless of whether they interact with the brand online, in a physical store, through your mobile app, or via social media.

Omnichannel and multichannel: Are they the same?

Although omnichannel and multichannel are often confused and used interchangeably, they are not the same. Multichannel implies a presence in several sales and communication channels, but these channels operate independently. Omnichannel, on the other hand, integrates all these channels to offer a cohesive experience. 

For example, in an omnichannel strategy, a customer can start a purchase on their cell phone and finish it in a physical store with no interruptions or differences in the experience. In contrast, in a multichannel strategy, the firm will configure each shopping experience depending on the channel. 

Example of omnichannel

A customer searches on Google for a coat and finds the ideal product on a brand's website. To make sure that the coat is faux fur, he uses the store chat to ask. After receiving the information, she finalizes the purchase from her mobile, choosing to pick up the order in the physical store. Then, she interacts with the brand through different channels, such as email or social networks, to resolve doubts or share her experience. 

This example illustrates how different channels integrate to deliver a seamless and connected shopping experience .

Why is an app the new sales channel your business needs?

The cell phone has become the great giant of Internet traffic. This is demonstrated by the data, which indicate that in Spain, the mobile occupies 85% of total traffic, far outstripping the computer, which lags behind with 15% of the same. 

As a result, both mobile websites and mobile apps, the two main channels of m-commerce, are becoming increasingly important for businesses, which are looking not only to increase their sales, but also to improve conversion, retention and recurrence. These figures, on the other hand, are the main advantages of having an app. 

Benefits of having an app integrated into your strategy:

1. Higher conversion and retention: Apps offer a controlled environment where you can personalize offers, notifications and customer service.
2. Seamless shopping experience: A customer can search for a product in your app, make the purchase and decide whether to pick it up in store or have it delivered at home.
3. Data synchronization: With an integrated app, you can unify all the information from your channels, ensuring a cohesive experience.

Keys to integrate your app into an omnichannel strategy

To get the best possible performance from an app, it is vital to integrate it with the rest of your business channels: physical store, ecommerce, social media and more. Omni-channel is focused on providing a seamless and frictionless shopping experience, allowing customers to interact with the brand through different touch points in a coherent and connected way.

For example, a user can start their purchase in your mobile app and decide to pick up their order in the physical store, or even receive support through the app's integrated chat. This unified approach not only improves the customer experience, but also increases conversion rates and loyalty.

Steps to implement an App as part of an omnichannel strategy

1. Identify your current channels and analyze how they connect with each other. Analyze if your online store, social media and physical point of sale are aligned. The goal is for your app to function as a link between them.
2. Create a 100% functional app for your ecommerce with Reskyt's platform, achieving a complete app-ecommerce integration in a few weeks. 
3. Always maintain automatic synchronization between your ecommerce channel and your app, unifying and updating your product and customer data in real time.
4. Personalize the customer experience by using the app to send notifications, personalized offers and optimize customer service. This not only improves customer service, but also customer loyalty.
5. Monitor the results and analyze the interaction of your customers in the app.
6. Adapt your app continuously thanks to the data obtained, ensuring that your app evolves with the needs of your customers.

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In short, implementing an app within your omnichannel strategy will not only allow you to open a new sales channel, but also improve the connection with your customers and offer them a smoother experience. With Reskyt's platform, get an app that integrates seamlessly with your ecommerce and other channels, thus optimizing the loyalty and conversion of your users.

Order your appdemo now and start transforming your customers' experience today!