Connectif and Reskyt team up to power native push notifications in eCommerce apps

Reskyt, the first platform for creating custom Apps for eCommerce, B2B and marketplace in Spain, is pleased to announce its strategic integration with Connectif, the leading AI-powered marketing automation platform for Data First marketers. This collaboration aims to leverage native push notification capabilities, taking eCommerce interaction with customers to a new level of personalization.

The App market in Spain continues to grow, 71.72% of eCommerce traffic comes from mobile devices. This has made mobile applications have become one of the best allies of eCommerce manager to boost sales of eCommerce they manage.

Connectif offers eCommerce a data-driven marketing automation tool designed to leverage individual customer data as the driving force behind omnichannel strategies. With its Data First approach, Connectif empowers marketers to harness the full potential of first-party data, delivering actionable insights and enabling companies to interact with their customers more meaningfully and effectively on any channel.

Reskyt, on the other hand, has one of the first platforms in Europe that allows to adapt to any eCommerce platform, being its differentiating factor the ability to create fully customized Apps in less than 4 weeks. They combine the best parts of an eCommerce with native functionalities, achieving, as a result, Apps that improve by far the sales conversion with respect to the mobile Web.

Today, Connectif allows to analyze the behavior of anonymous and known users of an eCommerce, learn about their product preferences, their propensity to buy, and much more, in order to send hyper-personalized push notifications in the browser. As of today, with the integration of Reskyt, this functionality expands to allow eCommerce that have an app powered by Reskyt to send native push notifications to their customers.

Thanks to this partnership, eCommerce will be able to interact with their database in a hyper-personalized way through push notifications. Connectif and Reskyt customers will be able to identify each user who enters their store's app, track their shopping behavior in real time, as well as launch push notifications with relevant content at the right time. For example, when they visit a product page, make a purchase, add an item to their cart, or even abandon a cart.

"We are very excited to announce the integration of Connectif with Reskyt. This partnership will allow eCommerce to go a step further in enriching the communications they send to their customers, this time natively through their app. We want to give the possibility to all eCommerces to provide a unique experience at each stage of the Customer Journey of their users and have the possibility to impact them at every moment and in every channel, with relevant and interesting content" comments Andrea di Palma, CEO at Connectif. "We are confident that strengthening ties with a technology solution like Reskyt will enhance the effectiveness of the Data First marketing strategies that both clients are adopting."

On the other hand, Esther García, Head of Business Development at Reskyt, comments: "We believe that this integration will take the two platforms to the next level. With Connectif we will revolutionize the segmentation of the Push Notifications of the Apps created with Reskyt, being able to extract the full potential of the eCommerce databases, which will allow eCommerce managers to create any cross-selling strategy, loyalty, upselling, etc., but most importantly, it will be able to relate actions that have happened on the web to impact later on the App".

About Connectif:

Connectif, the Data First marketing automation platform, empowers eCommerce marketers with the ability to track, analyze and predict the intent of all their users (both known and anonymous) in real time. It allows you to automate communication throughout the customer journey with hyper-personalized messages on every channel, elevating the customer experience and standing out from the competition. With more than 5 years driving more than 1,800 eCommerce in 15 markets, clients such as GAP, Acer, PC Componentes and FarmaciasDirect have achieved results such as 15% increase in Customer Lifetime Value, 25% recovery of abandoned carts, 28% increase in average ticket value and 30% reactivation of inactive users. Find out more at www.connectif.ai.

About Reskyt:

Reskyt, with 10 years in the market, has been a pioneer in the transformation of mobile sales in the world of eCommerce, thanks to its technology platform for creating custom Apps with really low costs. Reskyt was born after seeing the need for online stores to be able to sell through mobile applications. Their goal went beyond creating Apps, they wanted that any eCommerce development agency could create Apps for their clients or that the Marketing departments of an eCommerce could customize their App according to their needs.

Currently, Reskyt has more than 400 high performance Apps, such as Trade Inn, Pc Componentes, Bigcrafters-Estrella Galicia, Würth, Primor, Pharmacius, Sprinter, Atrápalo or La casa del libro.

Reskyt's success lies in the high level of customization that its platform allows, and the multiple native features it incorporates, being the most flexible platform for the most demanding eCommerce. Find out more at: https://www.reskyt.app/