How to increase purchase recurrence with an online store's mobile application

Mobile devices have changed consumer habits and apps are now the perfect medium to reach these consumers from the palm of their hand, anytime, anywhere. Therefore, this field has been seen as a business opportunity to increase visibility, reach a wider audience and offer different and more personalized experiences to users.

Consumer needs: How to adjust our app to meet them

If you are interested in learning more about the benefits of having a mobile app for your eCommerce, or you already have one and want to know how to increase purchase recurrence... You're in luck! We offer you one of our #M4CWebinar on the subject. In it we will talk, among other topics, about the new consumer needs in 2021, how is the current situation of shopping via app. In addition, we will have some recognized names in the ecommerce sector such as:

• Ivy Espinosa, Ecommerce Sales Manager at SeQura.
• Rafa Martínez, Business Director of Reskyt.
• Sebastien Rault, Founder of Mundo Surf.
• Rubén Bastón, Director of Marketing4eCommerce.

Increasing purchase recurrence: context and tips

In order to know how to increase purchase recurrence, it is essential to understand the context in which we are developing. This is why, during the webinar, you will discover a complete analysis of the needs of today's consumers and their requirements. This will give us the ability to understand what role payment integration plays in the mobile sales app and will allow us to analyze other key factors for recurrence.

In summary, in this webinar you will discover:

• New consumer needs in 2021.
• How to increase the recurrence in the purchase through mobile app.
• What role does the integration of payments play in the mobile sales app.
• How it affects the abandoned cart rate, and conversion, in mobile to offer "buy as guest" or "create account".
• Security: what ways does a seller have to make customers on mobile devices feel secure within the checkout of their online store.

As you can see, it will be a webinar full of interesting learnings for your online strategy from great industry leaders. Take the opportunity to keep learning!

Don't miss the full webinar below:Watch Webinar