New App Wine is Social - Wine Store

Wine is Social was created by a group of people crazy about wine and its social dimension: wine is enjoyed to the fullest when it is shared. We were also convinced that we had to change the way wine was explained and sold. Wine has traditionally used a very complicated and intimidating language and we thought it was necessary to make it easier, more pleasant, didactic and approachable. Describing wine in a technical way forgets the unique story, often almost romantic, that each wine can tell about its place and its people.

In short, the reflection that made us create Wine is Social in 2012 was that we were in love with wine and that if we wanted to share this passion with many more winelovers we should make everything much easier, more oriented to enjoyment and learning. And so we defined the mission, to create love for wine, which has guided our steps until today.

One of our achievements, of which we are very proud, are the symbols we use to classify wines, a unique formula. In an easy, quick and non-technical way, we describe a wine generically according to its typology.

If you don't know it, we invite you to discover it in our Tasting Test, where in two minutes you will discover the wine styles that match your tastes.

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