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We have just launched the redesign of the INSIDE app, an urban fashion chain in full expansion. Keeping up with the latest trends in the world of technology is almost as important as it is in the young fashion industry. And INSIDE knows a lot about that.
The restyling of the INSIDE app aims to renew the application's interface and offer a more fluid and agile user experience. Navigating the new app is now easier, which translates into optimal usability and intuitive interactions.
INSIDE, one of the most dynamic urban fashion chains in Spain, is experiencing spectacular growth that has led it to have more than 375 stores throughout the country.
Having a good usability in the different digital sales channels, such as the ecommerce of our website or our mobile app, is essential to increase our conversion rate. Although the UX (User Experience), also known as user experience or usability, is focused on offering a pleasant experience to each user, it has a direct impact on our conversion rate or CRO.
The restyling of the INSIDE app offers a new interface designed with user comfort and satisfaction in mind, making shopping easier and more enjoyable.
The new version of the INSIDE App includes a number of innovative features that enhance the browsing experience within the application: from optimized product search to personalized notifications and a streamlined and faster shopping experience.
In this project, carried out together with our partner Webimpacto, part of the WIM Group Company, every detail has been taken care of to offer an application that lives up to the expectations of a brand in full expansion and growth.
The restyling of the INSIDE application has resulted in an App that not only meets the highest standards of design and functionality, but is also ready to adapt to the future needs of the rapidly changing urban fashion market.
Download the INSIDE Shops app from the App Store and Google Play:
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