Tips to increase the Sales of your App - ASO Positioning Strategy

If you have a mobile application and you want it to be easily visible to users, you should focus on improving its ASO (App Store Optimization) positioning. This will help you increase the visibility of your app and attract more downloads and potential customers.

Here are some tips to improve the ASO positioning of your application:

1. Research your keywords: It is important to research keywords that are related to your application. You should look for relevant and popular keywords so that users can easily find your application. Use tools such as Google Keyword Planner, Sensor Tower, App Annie, among others, to find quality keywords.
2. Optimize your app description: The description is the first thing a user sees when searching for an app. Therefore, you must make sure it is optimized to include your keywords. Write a clear and concise description of your app, highlighting its features and benefits.
3. Use attractive images and videos: Images and videos are a great way to showcase your app in a visual and engaging way. Be sure to use high quality images and videos that showcase the most prominent features of your app. You should also include a screenshot on your app's home page.
4. Get good reviews: Positive reviews are very important for ASO positioning. Positive reviews and ratings help improve your app's visibility and attract more downloads. Encourage users to leave positive comments and respond to negative comments in a professional manner.
5. Promote your app: Promote your app on as many social networks and platforms as possible. Create an online advertising campaign and use marketing techniques to reach a wider audience.

By following these tips, you will be able to improve your app's ASO positioning and attract more users. Remember that ASO positioning is a continuous process and you must keep working on it to maintain a high position in the app stores.

Here we leave you a masterclass that we conducted with Noelia Leiro to Reskyt customers, expert in ASO Positioning and App Marketing, where you can see more interactive practical examples:

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